4.8 in App Store
About Product
Sequoia is a mobile app that allows men to track and improve their sexual health while remaining completely anonymous. The app adapts to the user's habits and offers customized routines to fit their specific needs.
My Role
Product Designer
Prototyping
CJM
Usability Testing
UX Design
User Research
UI Design
Information Architecture
Analytics
Design System
The Problem
794M men suffer from sexual dysfunction but only 2 out of 10 seek help. Other 8 ignore problems due to the following barriers:
Embarrassment, shame, fear
Hope that it will go away by itself
Belief that it is a normal part of aging
High cost of treatment
Target Audience
Our primary users were men aged 30–45, typically working professionals, who are looking to improve their productivity while managing stress and achieving better work-life balance.
Work Process
This section outlines the key stages of the project development cycle, from initial research and concept ideation to design, testing, and implementation. Each phase is crucial for delivering a user-centered and business-driven product. Below is a breakdown of the process that guided the creation of this solution.
Discovery
Goals
Interviews
User journey maps
Hypotheses
Сompetitive analysis
Personas
KPI definition
Ideation
Brainstorming
Concepts
Sketches of various concepts
Prioritization
Quick tests
Prototyping
Wireframes
Prototypes
Iterations
Testing
Design
Mockups
Design system
Developer sync
Animations
Implementation
Developer collaboration
UI review
Development support
Iteration and Optimization
Data analysis
A/B tests
Improvements
Continuous optimization
Core Functionality
After researching competitors and interviewing potential users, we identified the key needs and pain points of our target audience. Based on these insights, we decided to focus on the following core functionality to deliver the most value and usability for our users
Exercises
User can get a set of personal exercises (Kegel exercise, Jacobson exercise, Glute bridge and etc.) which helps him to improve blood circulation in the pelvic floor and quality of erection, makes orgasm brighter and enhances libido.
Calendar and Activity tracker
The user can see how his sexual activity changes over time as a result of execution of his daily plan and more conscious attitude towards his overall health.
Doctor's consultation
The user can see how his sexual activity changes over time as a result of execution of his daily plan and more conscious attitude towards his overall health.
Results
We continue to work on the application and develop its functionality. Our task is to increase its value for users 😎 💪